Posted by on Mar 18, 2014 in Blog | 2 comments

In November 2013, Medivizor started a campaign of Thanks, donating funds to four organizations that do amazing amounts of good for people with breast, colon, prostate cancers and diabetes. One of those organizations was METAvivor.

METAvivor’s Mission

METAvivor’s mission is:

METAvivor exists to sustain hope for those living with metastatic breast cancer (MBC). Passionately elephant in the pink roomcommitted patients ourselves, we rally public attention to the urgent needs of the MBC community, help patients find strength through support and purpose, and make every dollar count as we work with researchers to regain longevity with quality of life.

Awareness: We bring attention to the specific issues of stage 4 metastatic breast cancer, and raise public awareness about the facts of the disease. With 30% of breast cancer patients metastasizing, our goal is to see to it that 30% of breast cancer support and funding for research is dedicated to metastatic breast cancer

METAvivor attempts to explain that people diagnosed  at stage 0 to stage 3 can still die of  metastases. Metastases can occur long after the initial diagnosis.  METAvivor’s work is purely by volunteers (much of it led by people with metastatic breast cancer)…100% of the money that is donated to METAvivor goes to research on metatastatic disease. This is unique among organizations raising money for breast cancer.

The Elephant in the Pink Room

In 2012 METAvivor created a campaign to bring awareness of Metastatic Breast Cancer called  “The Elephant in the Pink Room.”
elephant in the pink room The start of the campaign can be seen at this link.

The Pink Elephant In the Room

Much to METAvivor’s surprise, last month (February 2014), Kohls and the Komen Foundation came out with a campaign featuring a pink elephant in the room.

elephant in the pink room

Many on Twitter and in the breast cancer blogging community have written about this campaign.

Here is a short list:

  • Outrage, by Lori Marx-Rubiner, Regrounding, February 21, 2014.
  • Komen & Kohl’s Klueless Kampaign, by Kathi Kolb, Accidental Amazon, February 22, 2014.
  • The Pink White Elephant, Pink Ribbon Blues, February 24, 2014
  • Integrity Always Matters, by Nancy Stordahl, Nancy’s Point, February 27, 2014.
  • Occupy #TalkPink, The Sarcastic Boob, February 27, 2014.
  • Pinkwashing the Elephant in the Room, by Victoria Colliver, SF Gate, March 4, 2014.
  • Why I Am Anti-Komen, by Lara Huffman, Get Up Swinging, March 5, 2014.
  • METAvivor Won’t Go Quietly Into the Night, News In Marketing, March 6, 2014.

Even Psychology Today posted Kohl’s Cash for the Cure Pretties up Breast Cancer, March 7, 2014.

There has been discussion between METAvivor, Kohls and the Susan G. Komen Foundation.  METAvivor has even obtained the services of the law firm Carlton Fields Jorden Burt, P.A. to represent METAvivor pro-bono. This contribution allows METAvivor to continue to use its donors contributions purely for research on metastatic disease.

What do you think? Is there a case here?